RF / 01
Creative Director — Rotterdam, NL

Rafael
Favretto

20+ years directing global brand campaigns — and still building things by hand. Craft-level 3D, illustration and animation, now paired with practical AI-assisted production. Currently open to Creative Director / Senior Art Director roles across the Netherlands & Belgium.

Advertising Portfolio ↗ Craft / 3D / Animation ↗ Grab a Coffee
BasedRotterdam, NL
CitizenshipEU (Italy) / Brazil
LanguagesPT · EN · ES · IT
RecognitionLürzer's Archive Top 200
FIG. 00 — TIMELINE

Twenty years,
one thread.

From hand-built illustration studios to leading creative direction for global accounts, always staying close to the craft.

2024—now
Creative Director
Vidda Capital
Partnership contract leading creative direction and cross-channel brand consistency.
2023—25
Head of Art | Creative Director
Stella Comunicação
8+ simultaneous global accounts — Mars, Roche, Galderma, Scania, BMS. Brand systems in Figma, AI-integrated production cutting cycle time ~35%.
2022—23
Head of Art | Creative Director
Agência Seven7th
Brand concepts for BMW, General Motors, Volkswagen, Fiat.
2013—19
Founder | Creative Director
Núcleo de Arte
Independent studio — illustration, 3D and retouch for Leo Burnett Germany, DDB Berlin, Not Perfect Y&R, Joe Public, Terán TBWA. Revenue +60% in 3 years.
2001—12
Art Director
DPZ · DM9DDB · Contexto · Doca
Foundational years across Brazil's leading agencies, including a Cannes Lions-winning team at DM9DDB.
FIG. 01 — SELECTED WORK

Brand & campaign direction.

Global accounts, integrated campaigns, end-to-end from brief to delivery.

1 Voice Can Help campaign
FIG. 01

1 Voice Can Help

Mason 23
Mars campaign
FIG. 02

Mars

Stella
Vidda Capital campaign
FIG. 03

Vidda Capital

Vidda Marketing
Pernod Ricard campaign
FIG. 04

Pernod Ricard

Doca 8
Raízen/Shell campaign
FIG. 05

Raízen / Shell

TV1
Nespresso campaign
FIG. 06

Nespresso

Doca 8
FIG. 02 — CRAFT & AI

Still building
by hand.

3D, illustration, retouch and AI-assisted production — the technical layer behind the strategy.

Why this section exists: good direction needs a real feel for craft. This is the hands-on work — 3D, illustration, retouch, motion — now extended with AI-assisted production, not replaced by it.

Lürzer's Archive recognition
FIG. 07

Top 200 Digital Artists

Lürzer's Archive
Pattex campaign
FIG. 08

Pattex

DDB Berlin
Wai Yee Hong campaign
FIG. 09

Wai Yee Hong

Fold7
McDonald's animation
FIG. 10

McDonald's

Internal Procedures Animation
Matusalem Rum campaign
FIG. 11

Matusalem Rum

Terán TBWA
Ekstra Beer campaign
FIG. 12

Ekstra Beer

Not Perfect Y&R
FIG. 03 — RECOGNITION

Track record.

Award
Lürzer's Archive — Top 200 Digital Artists Worldwide
2020
Award
Cannes Lions — Interactive Agency of the Year, team member
DM9DDB, 2006
Education
MBA in Artificial Intelligence
In progress, 2024–2026
Studio
Founder, Núcleo de Arte
2013–2019, revenue +60% in 3 years