RF / 01
Creative Director — Dresden, DE

Rafael Favretto

20+ years directing global brand campaigns, and still building things by hand. Craft-level 3D, illustration and animation, now paired with practical AI-assisted production. Currently open to Creative Director / Senior Art Director roles across Europe and Brazil.

Advertising Portfolio ↗ Craft / 3D / Animation ↗ Grab a Coffee
Based
Dresden, DE
Citizenship
EU (Italy) / Brazil
Languages
PT (native) · EN (fluent) · ES (fluent) · IT (intermediate)
Recognition
Lürzer's Archive Top 200
FIG. 00 — TIMELINE

Twenty years, one thread.

From hand-built illustration studios to leading creative direction for global accounts, always staying close to the craft.

2025—now
Creative Director
Vidda Capital
Partnership contract leading creative direction and cross-channel brand consistency.
2023—25
Head of Art | Creative Director
Stella Comunicação
8+ simultaneous global accounts, Mars, Roche, Galderma, Scania, BMS. Brand systems in Figma, AI-integrated production cutting cycle time ~35%.
2022—23
Head of Art | Creative Director
Agência Seven7th
Brand concepts for BMW, General Motors, Volkswagen, Fiat.
2013—19
Founder | Creative Director
Núcleo de Arte
Independent studio, illustration, 3D and retouch for Leo Burnett Germany, DDB Berlin, Not Perfect Y&R, Joe Public, Terán TBWA. Revenue +60% in 3 years.
2001—12
Art Director
DPZ · DM9DDB · Contexto · Doca
Foundational years across Brazil's leading agencies, including a Cannes Lions-winning team at DM9DDB.
FIG. 01 — SELECTED WORK

Brand & campaign direction.

Global accounts, integrated campaigns, end-to-end from brief to delivery.

FIG. 01
1 Voice Can Help
Mason 23
FIG. 02
Raízen / Shell
TV1
 The Haze Family, AMD awareness concept for Roche
FIG. 03
Roche
Stella
FIG. 04
Pernod Ricard
Doca 8
FIG. 05
Mars
Stella
 Instituto Triângulo campaign
FIG. 06
Instituto Triângulo
Contexto
FIG. 02 — CRAFT & AI

Still building by hand.

3D, illustration, retouch and AI-assisted production, the technical layer behind the strategy.

Why this section exists: good direction needs a real feel for craft. This is the hands-on work, 3D, illustration, retouch, motion, now extended with AI-assisted production, not replaced by it.
FIG. 07
Top 200 Digital Artists
Lürzer's Archive
FIG. 08
Pattex
DDB Berlin
FIG. 09
Wai Yee Hong
Fold7
FIG. 10
McDonald's
Internal Procedures Animation
FIG. 11
Matusalem Rum
Terán TBWA
FIG. 12
Ekstra Beer
Not Perfect Y&R
FIG. 03 — RECOGNITION

Track record.

Award
Lürzer's Archive, Top 200 Digital Artists Worldwide
2020
Award
Cannes Lions, Interactive Agency of the Year, team member (DM9DDB)
2006
Education
MBA in Artificial Intelligence, Faculdade Exame
2024—26
Studio
Founder, Núcleo de Arte, revenue +60% in 3 years
2013—19